DS Accessories for the Sophisticated Woman

Via Dengeki, I came across some accessories for the Nintendo DS that look a LOT like cosmetics cases.  The company is called infem.in and their website looks like something you’d expect from one of those high priced designer companies like Chanel or Gucci.  To the right of a photo of a model with perfect long legs it says, “私は、美しく遊ぶ。”  This essentially translates to, “I play beautifully.”  There’s a case for your DS games (1000 yen), a screen cleaner that looks a LOT like a face powder thing with a mirror (800 yen), a stylish touch pen (700 yen), a hard case (1200 yen), a soft carrying pouch (1500 yen), and protectors for your screen (650 yen).  Is this for those people who like to play games, but don’t want to look like an otaku?  lol