SOE’s Playstation 3 Plans

“The average age of our MMO player is 31 and our demographic consists of 85 percent male gamers,” said Smedley. “We need to broaden this space out. Free Realms is aimed at the tween and family market and is a game that should attract a 50/50 male/female audience. The Agency is the evolution of the MMO. It combines the popular shooter genre with spies. Everyone knows “Alias,” “24,” and James Bond. There’s a huge market of gamers that can’t stand fantasy games and I think this will attract them.”

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Looking ahead to this year, SOE is developing both Wheel of Fortune and Jeopardy as downloadable games.

“We’re taking more time with these games because they’re perennial franchises,” said Smedley. “We’re working on tie-ins between the game and the TV show and we’re also integrating this game into PlayStation Home.”

SOE is also developing a downloadable game based on Sony Pictures July tent pole movie, Hancock, starring Will Smith. This marks the first time the company has worked with the film division on a property, but it won’t be the last.

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