NEWS FEEDPepsi Combats Mexican Obesity With Video Game
01.02.08
Pepsi is working with the Mexican government to distribute a Tamagotchi like game to the public which deals with healthy eating choices. This is one incredibly ironic campaign by Pepsi seeing as a lot of obesity stems from the non-diet form of soft drinks.
PepsiCo executive Meyer denies any irony or contradiction. Live Healthily, he insists, is not an attempt to whitewash the company’s image or vaccinate it against restrictive legislation, and nor does it endanger sales. “We are already producing nutritional products,” he says. “The problem is that Mexicans haven’t wanted to buy them.” The Guardian
One good point they raise is that a lot of Mexico’s drinking water isn’t drinkable so Soda is usually the only other option. So in essence using a fun little game to persuade kids to drink healthier Soda products might not be too bad. In any case this is a decent first step but Mexico needs to do something more than this as the country’s obesity rates continues to skyrocket.
More About Childhood Obesity In Mexico and Surrounding Areas
Good post, just a couple of comments, tough
1.- The picture showing the pepsi brand althoug it may seem that’s from a mexican add campaing is really really old, that pepsi can design is now outdated.
2.- The picture of the fat kif is not from Mexico, I can said that because a remember seeing that boy from the tv news, the kid and his entire family are from Los Angeles, USA.