Nintendo Says Anti-Social Teens Were Old Target
11.23.07
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So apparently Edge Magazine covered a convention in London in which a Nintendo representative gave a speech about the company’s future. Here are the harsh words that person had to say about gamers.
…gaming has traditionally been perceivedas ‘an addiction that removes the player from reality’. A picture of a long haired nerd, screaming as he gripped a control pad, appeared on the projection screen, the surrounding space soon populated by the phrases ‘glazed over’, ‘isolated’ and other negative terminology.
Rather than debunk such perceptions, Nintendo simply suggested it was courting a different audience, and the company would soon come to stand for ’self development, health, beauty and fitness’.
…Nintendo’s Touch! Generation software, which unlike traditional gamng, doesn’t “replace your life - it connects with it”.
Wow, you’ve been taking our money for years but go ahead and rag on us with some seriously overblown stereotypes.
Via NeoGAF


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Pure stupid, but it’s great marketing to the casual gamers I suppose…
I don’t think these were Nintendos stereotypes of the gaming population. I think they were demonstrating what outsiders view gamers to be. And they are right. A lot of the general populace see gamers are pimple faced teenage boys screaming while playing games like Halo. If you look at people playing that game online, they are mostly right, unfortunately. Thats why I don’t play games like Halo online, the demographic is too immature for my tastes.
I think Nintendo has been eating some of Mario’s magic mushrooms lately…
http://www.undergroundunrest.com/blog
Heheh… those not finding it so are probably within the targeted group.